The Politics To Go Handbook A Guide to Using Mobile Technology in Politics

The Politics To Go Handbook A Guide to Using Mobile Technology in Politics Summary:

The Politics To Go Handbook A Guide to Using Mobile Technology in Politics
Julie Barko Germany, Carol Darr, Joseph Graf,
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Publisher: Institute For Politics Democracy & The Internet
Published: 2005
Pages: 136 The Politics-to-Go Handbook: A Guide to Using Mobile Technology in Politics is a publication of the Institute for Politics, Democracy & the Internet at The George Washington University’s Graduate School of Political Management (GSPM). Julie Barko Germany, deputy director, is the principal editor and author of this publication. Portions of this report were edited by Carol Darr, director, and Joseph Graf, project director.Introduction:
Democracy & the Internet. Since its inception, the Institute has produced publications and studies that have focused on the PC as a gateway to the democratizing infl uence of the Internet. With this publication, we take online politics out of offices, homes and wireless hotspots and into the streets. The mobile device, a pocket-sized, always-on, go-anywhere communications tool, has become a powerful medium for accessing social networks, sharing information, mobilizing supporters and disseminating political messages. If the adaptation of the Internet as a political medium is any indication, mobile technology may have a ways to go before the political world uses it to its best advantage. Nonetheless, the process has already begun, and the next four years will prove a critical time for the political experimentation of mobile technology. Mobile technology is a new medium for most of us in the United States. After all, it has only been since the rise of shows like American Idol that text messaging – a critical component of mobile politics – has swept the nation on a large scale. Many in the political arena have only begun to experiment with mobile technology, and they may encounter a few bumps in the road. The Politics-to-Go Handbook attempts to make the process a little easier. This publication presents a fi rst-of-its-kind look into the world of mobile technology for politics. Within these pages, we have anthologized the vision, experiences, analysis, tactics and best practices of some of the most innovative minds in technology and politics. Some of our authors disagree about the best way to incorporate mobile into political strategy. Others offer concrete tips on how to use mobile technology effectively to turn out the vote, raise money and disseminate political messages. Still others point to roadblocks that may occur along the way. Many provide case studies detailing what worked and what didn’t in political, corporate and nonprofi t mobile campaigns. Combined, they offer a unique look at the future of politics as a mobile, personal, democratizing force. The views expressed by the authors are their own, and not necessarily those of the Institute. The Politics-to-Go Handbook is organized according to thematic chapters, beginning with an overview of mobile technology and its audience. Chapter 2 looks at the most widespread use of mobile technology globally – mobilizing large groups of people for political purposes, such as protests and elections. From there, we look at gathering and organizing constituent data through mobile devices, messaging and marketing, fundraising, mobile video, cultivation of supporters, citizen journalism, and privacy and security. We close the book with a look at future roadblocksContents:
The Politics-to-go Handbook A Guide To Using Mobile Technology In Politics
     Cover
     Acknowledgements
     Table Of Contents
     Introduction
     Glossary
     Mobile Matters: What Politicos Need To Know About The Mobile Population
     The Portable Political People Herder: Mobile Technology And Mobilization
     Give Your Voter Information Legs: Mobile Vrm, Canvassing And Targeting For Political Campaigns
     The Pocket-sized Ad: Mobile Messaging And Marketing For Politics
     From One Pocket To The Other: The Instant Fundraising Tool
     Mobile Moving Pictures: When Political Ads Meet The Cell Phone
     The Mobile Village: Building An Active Base Of Political Support
     Information-to-go: Citizen Journalism And Empowering Your Base Of Support With Information
     Watch Your Supporters Backs: Privacy And Security In The Mobile Age
     Lost In Translation? Why The United States Appears To Fall Behind The Growing Mobile Trend
     Mobile Revenues
     Online Resources
     Cellular Service Providers/ Operators
     Authors Biographies

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