In the land of samba there is another vibrant culture capturing the attention of urban youth. This compelling account argues that hip hop, while certainly a product of globalized flows of information and technology, is by no means homogenous. Using more than five years of anthropological fieldwork in São Paulo, Brazil's largest city, Pardue represents "culture" as generative and thus meaningful as a set of practices. When interpreted in this manner, local hip hoppers become closer to what they claim to be--subjects rather than objects of history and everyday life. In his ethnography, the first in English to look at Brazilian hip hop, Pardue highlights the analytical categories of race, class, gender, and territory.