The Oracle of Oracle: The Story of Volatile CEO Larry Ellison and the Strategies Behind His Company's Phenomenal Success

• Publisher:   AMACOM
• Number Of Pages:   224
• Publication Date:   2002-01-15
• ISBN-10 / ASIN:   0814406394
• ISBN-13 / EAN:   9780814406397

Admired as a visionary leader and brilliant business mind, feared as a ruthless and formidable competitor, and loathed as an egomaniac with an explosive temper, Oracle founder and CEO Larry Ellison has emerged as one of the most controversial figures in a sea of brilliant, eccentric Silicon Valley luminaries.

But for such a high-profile character, Ellison maintains an enigmatic air, and his superachieving, multimillion-dollar company remains a rarely studied entity. Now, The Oracle of Oracle goes behind the scenes to uncover the breakthrough ideas and winning strategies that have propelled Oracle's phenomenal growth and breathtaking success.

The book walks readers through Oracle's fascinating history since its relational database hit the market in 1977, identifying and explaining strategies such as:

* Forge ahead and fix weaknesses--lessons from the early 90s when Oracle derailed, but was nursed back to health. * Grow the Oracle way--by making new products, not acquiring new companies. * Crush the competition--it's not enough to succeed; all others must fail. * Sales today make markets tomorrow--tap into the sales force to develop products, promote a vision, beat competitors.

The Oracle of Oracle is an intriguing, illuminating read for entrepreneurs who wonder what it takes to build a world-class company from scratch...for managers and executives who want to integrate Oracle's philosophies and culture into their own...and for business readers who relish an up-close report from the battle zones of the software industry.

This book was a huge disappointment. The author does not appear to have any previous background on this dynamic industry. This book is not even suitable for a primer as much of Ms. Stone's analysis is not accurate. Having worked for the company, I can attest to the fact that its history is not as simple as portrayed in the book. Stone seems bent on proving that Ellison - despite his rock star ego - is the epitome of a true leader.

I was a big fan of Ellison's swashbuckling style, iconoclasm, functioning as a much needed and cash rich arch enemy to The Borg from the North, long history of success, but things just don't seem to be the same without Ray Lane kind of functioning as Ellison's superego. The Oracle of Oracle had experienced a great run up until Lane's departure, and companies don't flourish on the cult of a personality alone.

I dumped my Oracle stock a while back, but hope Ellison's seeming spiral into ill advised hubris isn't completely intractable. The story of Oracle and Ellison is more than compelling, and only time will tell whether Ellison's risks in Lane's absence will prove fruitful or fatal.

A final note: Mergers and acquisitions are often great for investment bankers and lawyers, but not necessarily great for shareholders and customers. The bigger the merger and/or acquisition, the bigger the potential problems as well. Seems that Oracle is biting off more than it can chew with PeopleSoft.

Despite recent troubles that might cause readers to quibble with Florence M. Stone's description of Oracle as a "phenomenal success," this examination of Larry Ellison and the company that he created is worth your time. Stone sticks to a single theme: How do Ellison's personal beliefs, characteristics and personality affect the way Oracle does business? In answering this question, the book delves into the brutish outlook of company and founder, which Stone summarizes as, "crush the competition." Oddly, Ellison himself is not present. Instead, we glimpse him only through the words of official spokesmen and journalists. Luckily, these accounts were written after the dot-com collapse, providing the book with a balanced, up-to-date perspective. We from getAbstract recommend this book to all readers, whether your interests are in high tech or general business strategy.

At the outset, it should be pointed out that the publisher of this wretched little book is the American Management Association. There are those who consider their publications to represent the height of business sophistication; others should consider spending their time and money elsewhere.

According to biographical information on the flyleaf, Florence Stone is the "editorial director of Web management communications" at the AMA, "and previously served as the organization's group editor of newsletters and journals." In other words, a glorified administrative assistant. No other qualifications for writing this book are stated, and the content does not suggest otherwise.

Ms. Stone lives in a remarkably simple world. Her basic premise is "Larry Ellison is rich; therefore he is a genius." She totally ignores the more interesting question of how someone who thumbs his nose at conventional business wisdom (much of which is merchandised by the AMA) could have achieved Mr. Ellison's level of success. Here is a man who routinely violates the law, intentionally misleads his customers, abuses and ultimately fires his key employees, and knifes his business associates in the back, yet new candidates for abuse keep pounding on the door, seeking the opportunity to feed Larry's insatiable ego. Why?

That is the key question that Ms. Stone's sycophantic little book fails to address.

This is a superbly written book that is a real page turner. It tells an exciting story that will reward all budding entrepreneurs who would like to create their own brilliant companies that will change the way we view capitalism and the history of free markets. If you want to achieve success, read this book!

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