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Publisher: McGraw-Hill 2009-09-22 | 272 Pages | ISBN: 0071627995 | PDF | 1.1 MB A timely guide to running highly efficient operations with the lowest expenditure possible. Both novice and seasoned managers need to keep abreast of new ideas in today’s fast-paced and supremely competitive business environment. Designed to explain the most current management practices in a quick, on-the-go format, Briefcase Books help readers employ the right skills in any management situation—every time! From the Back Cover The secrets to improving operations while maintaining the highest quality How do you operate at maximum efficiency with minimum cost? Manager's Guide to Operations Management addresses one of the most pressing business issues of our time by offering easy-to-implement advice on creating the most effective, streamlined operations possible. ... Ebook description

McGraw-Hill | English | 2009-10-09 | ISBN: 0071635599 | 224 pages | PDF | 1,7 MB The book that completes Positioning . . . Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. ... Ebook description

Career Press | 2000-03 | ISBN: 1564144690 | 192 pages | PDF | 1.5 MB Originally developed as a teaching tool for inner-city youth, this book, now revised and expanded, can help you identify the entrepreneur within and understand what it takes to develop an idea and make it a success. Included are dozens of cleverly written profiles of such prominent contemporary entrepreneurs as: Debbi Fields, Bill Gates, Spike Lee, Russell Simmons, Anita Roddick, and Liz Claiborne. ... Ebook description

Publisher: Springer | ISBN: 038798996X | edition 2000 | PDF | 251 pages | 11,28 mb During the last decade, problems in the world of finance have been the main driving force for developing sophisticated mathematical methods which may be used for identifying and measuring risk. The focus is still on quantifying market and credit risk, but general operational risks will become more important in the future. ... Ebook description

Executive Excellence Publishing | 2001-02-01 | ISBN: 1890009741 | 304 pages | PDF | 1 MB 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and "the logic of emotion" to make domestic and international marketing efforts more effective and profitable. Centering on correct cultural archetypes is the key to developing and realizing corporate marketing goals. ... Ebook description

Gabler | English | 2009-10-01 | ISBN: 3834920185 | 267 pages | PDF | 1,2 MB The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals. ... Ebook description

Sams | Laura Lemay, Rafe Colburn | Englisch | Pages: 816 | 2003 | ISBN 0672325195 | PDF | 44 MB Sams Teach Yourself Web Publishing with HTML and XHTML in 21 Days, Fourth Edition is a new edition of the best-selling book that started the whole HTML/Web publishing phenomenon. The entire book has been revised and refined to freshen up its appearance and to bring it up to date with current Web publishing practices and technologies. ... Ebook description