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Dictionary of Marketing Terms 3rd Edition (Barron's Business Guides)

Dictionary of Marketing Terms 3rd Edition (Barron's Business Guides)

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Dictionary of Marketing Terms 3rd Edition (Barron's Business Guides)

Dictionary of Marketing Terms 3rd Edition (Barron's Business Guides) Summary:

 
By Betsy-Ann Toffler, Jane Imber
  • Publisher:   Barron's Educational Series, Inc.
  • Number Of Pages:   640
  • Publication Date:   2000-04-15
  • ISBN-10 / ASIN:   0764112147
  • ISBN-13 / EAN:   9780764112140
Product Description:

Books in Barron's pocket-sized Business Dictionaries series list thousands of specialized terms alphabetically, with concise definitions. The authors of books in this series are recognized authorities in their fields. Newly updated editions reflect new technologies and their business applications, as well as recent business trends. The new edition of this book presents more than 4,000 A-to-Z terms and definitions covering media analysis, target marketing, e-commerce, advertising art, copy, and production, radio and TV advertising and promotion, retailing, direct mail marketing, business-to- business promotion, and virtually all facets of sales and marketing operations. This new, expanded edition contains approximately 300 additional new and updated terms.


Summary: Really Useful Tool Book
Rating: 5

It is a very useful tool book, for a marketing professional, a business student, or anyone who is interesting in marketing. Almost every term can be found in this book, and has a clear, simple and sufficient explaination.

Summary: Concise Reference for Managers and Marketers
Rating: 5

This is a handy desk reference for marketing folks and the people who work with them. And a great value. Definitions are concise and well-written (but the trade-off is they are sometimes incomplete). Good coverage of trade terms (but marketing academics and researchers might want to look elsewhere).

 

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