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Brand Bollywood: A New Global Entertainment Order

Brand Bollywood: A New Global Entertainment Order

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Brand Bollywood: A New Global Entertainment Order

Brand Bollywood: A New Global Entertainment Order Summary:

 
By Derek Bose
  • Publisher:   Sage Publications Pvt. Ltd
  • Number Of Pages:   240
  • Publication Date:   2006-11-14
  • ISBN-10 / ASIN:   0761935347
  • ISBN-13 / EAN:   9780761935346
Product Description:

Based on original research, this book draws on the author's personal observations and extensive discussions with film makers, media professionals and market players. It is backed by data from a variety of surveys, audit studies and annual reports. Derek Bose uses these sources to arrive at conclusions that place the issue of media convergence in the framework of film development.

 
 
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