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Business Communication Summary:Bisen, Vikram Priya ISBN : 978-81-224-2606-9 Publication Year : Nov, 2008 Edition : 1st Reprint : Pages : 176 Price : $ 15 Binding : Paperback About the Book: The book Business Communication has been designed strictly according to the syllabus of U.P. Technical University, Lucknow for the core subjects offered to the management students. The book provides a complete view about the communication used in business and helps the students to develop effective communication skills. The book is segregated into ten chapters of which the first chapter deals with the basics of communication and its role in the business cycle. Some chapters detail communication of different types and its relationship with organization, and in technological evolution in the present day scenario. Other few describe about correspondence and report writing, presentation view and how to tackle case study. In appendix, case study method is another important feature which helps the students to know about different management situations. The other two appendices are related to business etiquette and do`s & don`ts for interviews. About the Author: Dr. Vikram Bisen is currently working as an Assistant Professor and Co-ordinator, MBA Program at Sahara Arts & Management Academy, Lucknow. He obtained his Bachelor in Civil Engineering from Bangalore University, postgraduate in Management from Sagar University and Ph.D. in Management from U.P. Technical University, Lucknow. Dr. Bisen has over nine years of teaching experience in the field of management and has presented several papers in various national and international conferences. His areas of interest are Business Communication, Security Analysis and Risk Management. Ms. Priya is working as a Lecturer at Sahara Arts & Management Academy, Lucknow. She is a postgraduate in Management from U.P. Technical University and also pursuing her Ph.D. from the same University. She has over three years of teaching experience in the field of management. Her areas of interest are Business Communication, Human Resource and Marketing. Contents: An IntroductionCommunication and Organization StructureEmployment CommunicationCommunication and TechnologyOral CommunicationWritten CommunicationBusiness Letters and Report WritingApplying the Case Study MethodPresentation SkillGroup Communication Audience: Please select one mirror to download
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