Get Content Get Customers: Turn Prospects into Buyers with Content Marketing

• Publisher:   McGraw-Hill
• Number Of Pages:   224
• Publication Date:   2009-04-29
• ISBN-10 / ASIN:   0071625747
• ISBN-13 / EAN:   9780071625746

Connect to customers with compelling content!

The rules of marketing have changed. Instead of loud claims of product superiority, what customers really want is valuable content that will improve their lives. Get Content Get Customers explains how to develop compelling content and seamlessly deliver it to customers— without interrupting their lives.

It’s the new way of marketing, and it’s the only way to build a loyal, engaged customer base.

“Pulizzi and Barrett have taken integrated marketing communications to the next level. . . . Every marketer, large or small, can use this text to build better ongoing customer relationships.”
—Don Schultz, Professor Emeritus-in-Service, Integrated Marketing Communication, Northwestern University

“Deftly navigating the worlds of PR, advertising and marketing, Joe and Newt prove that the real secret to great marketing is not a brilliant tagline, but creating compelling and useful content.”
—Rohit Bhargava, Senior Vice President of Digital Marketing, Ogilvy 360 Digital Influence, and author of Personality Not Included

“Get Content Get Customers provides a play-by-play for any marketer who is serious about breaking away from the pack.”
—Greg Verdino, Chief Strategy Officer, Crayon, LLC

I have read a number of books about websites and content and frankly this book is not that great. In my opinion it is a complete waste of money. The author basically just talks about what other websites have done and that is it. If you're looking for a book about content for websites' look elsewhere. I know there are a lot of gleeming reviews for this book, but personally I think a lot of them were from friends and family of the authors.

If you can't "wow" your visitors with compelling and relevant content, it won't matter how much you try to "optimize" your web pages. Did you know that Google monitors how long someone stays at your site after clicking on your organic search listing? If they see a pattern of visitors quickly leaving, they'll assume your content is not relevant and you'll get knocked down in the rankings. I know it's cliche, but it's true - content is king. Over half the book profiles all types of companies and how they transformed their profits by starting content marketing programs. Every business needs to understand the contents of this book and work to start their own content marketing programs. This is one of the few books that I regularly purchase and give away to other marketing people and business owners. When's the follow-up book coming Joe?? Corte Swearingen
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I read the first one and was not disappointed by the new addition. The book made it to my ugly bookshelf. It is the collection of books that I have defaced, bent pages, written in margins and even tore pages out to scan. I highly encourage the read and the application of the ideas outlined!

At the risk of sounding like an amalgam of Abbie Hoffman and Kirk Cheyfitz I will make a sweeping and provocative generalization. There will be two kinds of advertisors in the future: those that have assimilated the concepts brilliantly elucidated in this collaboration between Joe Pulizzi and Newt Barrett and those that have followed GM, Chrysler, and the Chicago Tribune to the elephants' graveyard (that's somewhere between the badlands of South Dakota and the New Jersey Turnpike). Nuff said. Read it and (either rejoice or) weep. I give it to my clients and they tell me it is life-altering and for the men - better than Viagra. Get this book!

Keep these points in mind when building your next email campaign: 1. Simple is best. The overall "look and feel" doesn`t have to be flashy. Think fewer colors, use only relevant graphics, an easy to read font, with clean margins 2. Better Content. Give them good, free content. Sounds like the opposite would be true, but it works. You are building a relationship, one step at a time. Start by giving them valuable information for free. In the end, they will pay for more content because they trust it will be of good or better quality than they've already received for free. 3. Links, links, links. You must make it easy for the reader to take the action you desire. The obvious ones include "click here", "join now", "free subscription". Think about keyword links too. You know the underlined words that sends them to the desired landing page back at your website. 4. Size Matters. At least it does in online publishing. Emails should be brief. Have you ever opened an email that seemed to never end? You probably looked at the first paragraph or two, then deleted it. Try to limit yourself to no more than 500 words. 5. Leave `em Hanging. Include a few paragraphs, with a "read more" link. Think appetizer. You've whet their appetite for more. They will follow. Read more of our review at Mequoda.com
http://www.mequoda.com/articles/online-publishing/online-publishing-book-review-get-content-get-customers-newt-barrett/

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