Impact of P2P and Free Distribution on Book Sales Summary:
Impact of P2P and free distribution on book sales (2009)
Product Details
Paperback: pages
Publisher: O’Reilly Media (May 8, 2009)
Language: English
ISBN-10:
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Book publishers have long used free content as part of their marketing
and selling efforts, with the vast majority of free content distributed
in printed form. Digital distribution of free material, either
intentional or via unauthorized availability through peer-to-peer sites
and other Web outlets, offers a fast and expansive connection to
consumers, but content can also be copied and disseminated without
publishers’ control. Some publishers are torn between the efficiencies
digital distribution provides and concerns over piracy and print-sale
cannibalization. This research report is part of an ongoing effort by
O’Reilly Media Inc. and Random House to test assumptions about free
distribution, P2P availability and their potential impact on book sales.
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