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Managing for Stakeholders: Survival, Reputation, and Success

Managing for Stakeholders: Survival, Reputation, and Success

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Managing for Stakeholders: Survival, Reputation, and Success

Managing for Stakeholders: Survival, Reputation, and Success Summary:


Publisher: Yale University Press | ISBN: 0300125283 | edition 2007 | PDF | 200 pages | 6 mb

This book breaks the mold for the 'management success' literature. Forget what you've read in previous management books. Stop assuming that you have to trade off the interests of employees and customers for those of stockholders. Freeman, Harrison and Wicks show why smart managers succeed by adding value everywhere.

 
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