Those responsible for China strategic planning in global OEMs have a tough, and some would say unenviable job. There are always uncertainties about the development of markets - demand growth, pricing and costs, competitor initiatives, etc. China presents additional, less predictable factors such as auto industry and exchange rate policies. Add to that the sheer size of the China market, and these uncertainties drive scenarios with quite different outcomes and significantly different strategic implications.
Nonetheless, there are strong pressures to make investments in key long lead time areas such as plant, product, and dealers. Board expectations about China exacerbate this challenge. China is either near or at the top of the agenda, and regardless of uncertainties, decisive action is what is wanted.

 

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