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Understanding Media Economics Summary:
Publisher: Sage Publications Ltd | ISBN: 0761968741 | edition: 2002 | PDF | 184 Pages | 1,5 Mb
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Please select one mirror to download
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