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Gabler | English | 2009-10-01 | ISBN: 3834920185 | 267 pages | PDF | 1,2 MB The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals. ... Ebook description

Course Technology PTR | Diane Koers | Englisch | Pages: 416 | 2003 | ISBN 1592000800 | CHM | 29 MB Relax. Learning how to use Microsoft Office Word 2003 is now a breeze. With this book’s easy-to-follow instructions, you’ll be creating professional- looking documents in no time. From selecting fonts and arranging text to inserting clip art and working with tables, "Microsoft Office Word 2003 Fast & Easy" gives you the step-by-step instructions you need to complete your task quickly. ... Ebook description

Sams | Laura Lemay, Rafe Colburn | Englisch | Pages: 816 | 2003 | ISBN 0672325195 | PDF | 44 MB Sams Teach Yourself Web Publishing with HTML and XHTML in 21 Days, Fourth Edition is a new edition of the best-selling book that started the whole HTML/Web publishing phenomenon. The entire book has been revised and refined to freshen up its appearance and to bring it up to date with current Web publishing practices and technologies. ... Ebook description

CRC | 2009 | ISBN: 1439800634 | 366 pages | PDF | 7,6 MB Entrepreneurs have led economies out of downturns in the last 100 years and evidence points to this trend continuing into the future. In fact, regardless of country or economic conditions, entrepreneurial enterprises are on the rise. High-tech start-ups, where innovation, dedication, collaboration, and pure genius align into a successful enterprise, will likely see good times—if they start up right. ... Ebook description

CRC | 2009 | ISBN: 143980379X | 288 pages | PDF | 3 MB Going beyond the usual how-to guide, Lean Six Sigma Secrets for the CIO supplies proven tips and valuble case studies to illustrate how to combine Six Sigma’s rigorous quality principles with Lean methods for uncovering and eliminating waste in your IT processes. Using these methods, the text explains how to take an approach that is all about improving IT performance, productivity, and security—as much as it is about cutting costs. ... Ebook description

Publisher: O'Reilly Media | ISBN: 0596006446 | edition 2005 | CHM | 463 pages | 16,05 mb It's the undisputed king of Internet auction sites. It's a global bazaar offering a range of goods from Antiques to Zulu Daisies. Cars, clothing, collectibles: you name it, and it's likely that you can find on eBay. But along with the vast selection of goods available, buyers and sellers also encounter all the other elements that markets are known for: tricks and swindlers, overpriced goods, deceptive labeling, small print, recycled items marked as new, and the occasional rare priceless find or undiscovered treasure. ... Ebook description

O'Reilly Media | 2009 | ISBN: 0596806604 | 239 pages | PDF | 7,1 MB Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. ... Ebook description