Energize Growth NOW: The Marketing Guide to a Wealthy Company

• Publisher:   Wiley
• Number Of Pages:   212
• Publication Date:   2009-06-22
• ISBN-10 / ASIN:   0470413921
• ISBN-13 / EAN:   9780470413920

Praise for Energize Growth Now

"Effective, timely, balanced-this book captures the critical steps for growing a business the 'right way' and avoiding the usual pitfalls of a poor growth strategy."
—Stephen R. Covey, author, The 7 Habits of Highly Effective People and The Leader in Me

"Much like my experience at Apple, you will need to know when it's time to stop acting like a bootstrapper and start operating like a growth company. This book is a great resource to ease the transition. By applying these core principles and time-tested planning guides, you will have changed the world for the better."
—Guy Kawasaki, author, Reality Check and The Art of the Start, and cofounder, Alltop

"I wish I'd had access to this book's wisdom in the past. It's a wellspring of invaluable marketing ideas and wealth-building strategies business owners and management teams can-and should-use to take their companies where they need to go. There's no abstruse theory or hard-to-understand doublespeak here. Just actionable plans anyone can literally start using tomorrow. That makes Lisa Nirell the growth strategy guru for sustainable businesses."
—Jeffrey Hollender, President and Chief Inspired Protagonist, Seventh Generation

"Energize Growth NOW appears at an ideal time to provide small business owners with their rightful wealth, life balance, and peace of mind through great advice, easily applied. Lisa Nirell's advice is more important than any business plan you now have in place."
—Alan Weiss, PhD, author, Million Dollar Consulting

"Energize Growth NOW is simply a fantastic how-to guide for building a great company. Try the ideas in this book and not only will your business grow, but so will you!"
—Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready?

"In Energize Growth NOW, Lisa Nirell has written a smart, concise guide for business leaders looking to navigate growth successfully. The book provides valuable tips on how companies can grow better as well as bigger, and how leaders can create the kind of vibrant culture that's critical now more than ever."
—Ray Davis, CEO, Umpqua Bank, and author, Leading for Growth

"Lisa Nirell has captured the essence of what it takes to grow an entrepreneurial venture into a successful,sustainable enterprise."
—Jerry Andres, CEO, Jeld-Wen Development, and Chairman of the Board, Clear Choice Health Plans

"What's uniquely cool about Lisa's book is the way she interweaves values with financial success. Making big bucks without values smells. Having high values go unrewarded ultimately destroys beliefs. She keeps them together."
—Gary Sutton, author, The Six-Month Fix and Corporate Canaries

Get your business on the road to recovery by reading the sage advice from this brilliant author. She shows you in a practical way how to energize growth in these troubled times to renew your business planning without costing a fortune. This book is a must read for CEO's, business owners and marketing professionals that are looking to take their company to that next level while keeping your team focused on your core mission.

Lisa addresses the paradigm shift of you learning to work on your business rather than in your business. Most importantly, without losing the passions and love of why you are in business in the first place. Most books on marketing and strategic planning are academically written. EnergizeGrowth adds energy to planning by considering aspects that address values of all those the plan involves including potential buyers of your company that you don't even know (yet). EnergizeGrowth provides you with the steps and considerations you need to take your business, the stakeholders, its employees, clients and yourself through stages of growth. The approach provokes each person to grow along with the business. In other words, Lisa includes the responsibilities of leadership and value to individuals in the process of planning. If you want to grow with your business, read this book for the means to do so.

Lisa's book is an awesome step by step guide on how to grow your business while growing as an individual. You cannot come away from reading this book without understanding how important the word "focus" is when you are growing your business. She does a great job of explaining how to create a fun and vibrant business by focusing on vision, values, customers, your team and measuring your results and celebrating your successes. You will come away from reading this book truly "energized".

Lisa Nirell managed to capture what it really takes to grow a business. She avoids business jargon and conceptual theories of business performance improvement. The information she presents is pragmatic, easy to understand and relevant. The title of the book, Energize Growth Now, creates a sense of urgency. As you read through the book, she doesn't disappoint. The first chapter will likely speak to many of us in business - sometimes we feel we are running on empty. She builds from there. She discusses why businesses fail - addressing both the tangible (lack of a written plan) and the intangible (limiting beliefs). She continues with challenging the reader to understand and follow-up through on what they do best. I was especially intrigued by the chapter on increasing your Wealth Quotient. A topic not often addressed in the business literature. Lisa believes in planning, why it's important, and she does an excellent job guiding us through the process. Far too many businesses don't do what they say they want to do and hence fail or under-perform. Lisa shows us how to avoid that by designing and using a dashboard to focus on and track results. She also addresses branding and growing your wealth quotient through using social media - timely and important as marketing and public relations are moving to internet and self-managed initiatives. In her chapter on more revenue with fewer clients she challenges us to think about revenue generation differently. It's very clear as you read Lisa's book that she's been there; she has first hand experience - and it shows. If you can read only one book on business growth, this is the book to read.

Energize Growth® Now provides a spirited, pragmatic and potent framework for business growth. This book is engaging and the concepts and tools are real and immediately helpful, regardless of if you are new to growth, or on the accelerated path. A fabulous read for those growing their own business and an effective guidepost for consultants alike.

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