The Only Negotiating Guide You'll Ever Need: 101 Ways to Win Every Time in Any Situation

• Publisher:   Random House Audio Assets
• Number Of Pages:  
• Publication Date:   2004-01-06
• ISBN-10 / ASIN:   0739310364
• ISBN-13 / EAN:   9780739310366

The Essential Guide to the Power of Persuasion In The Only Negotiating Guide You’ll Ever Need, Peter Stark and Jane Flaherty, celebrated consultants to some of the country’s top companies, take the dread out of persuasion. Their 101 Winning Tactics make powerful negotiating skills easy and accessible, giving you tools and knowledge you can put to use right away. Each tactic is on a single page, with a clever and memorable name, a true-to-life example of how to use it, and suggested counter tactics in case someone tries it on you. All 101 tactics are so accessible and empowering that you will find yourself using them immediately--and maybe not just at work. “This is a handbook for negotiating your way through life. Whether you are negotiating a big deal or dinner plans with a friend, this book will be invaluable to you. Read it today!”
--Jack Canfield, author of Chicken Soup for the Soul “A must-read for anyone who wants to build a reputation as a negotiator people love to do business with.”
--Kevin Freiberg, author of NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success “You can read a few pages in the morning and . . . close a sale by noon.”
--Gerhard Gschwandtner, Publisher, Selling Power Magazine “I have six books on negotiation in my bookcase. This one is the best!”
--Janice Duis-Lampert, Director, Ralston Purina
From the Trade Paperback edition.

This is a very useful book in many aspects: it's easy to read, interesting to read and it's easy to adopt the learned practices in real, daily situations. Regardless of who you are and what are you doing, in business or just trying to do better in personal life, this book could help, if only you have enough self-confidence and willingness to try.
Pham Thi Cuc Ha
Marketing Manager
iSphere Software Ltd.,
Hanoi, Vietnam

This is the best book on negotiation I have ever read. It is filled with practical advice on what to do when you face a tough counterpart. Even if you aren't the type of person who wants to use specific tactics in the "negotiation game" you still need to get this book to make sure you know what to do when certain tactics are used against you! Don't get taken advantage of!

Peter Stark takes common sense and turns it into "common practice." Just knowing a technique is not enough -- you need good examples and you need to learn how to counter tactics when used against you. This is both a good review of negotiation skills, as well as a primer for those who are negotiating for the first time. Check this book out -- your only disappointment will be in not using the suggested strategies.

Negotiation is a major part of my day-to-day job and recently I was completely "out negotiated" by the manager of a printing company in our area. It was still a 'win-win' but I conceded more than I needed to without gaining anything in return. As a result, I thought I better sharpen my skills and bought this book after it was recommended to me. The ONLY Negotiating Guide You'll Ever Need is great! Not only did I finish it in a single day, but I was amazed that I saw word-for-word several of the tactics that had been used by the printing company manager (and many other decision makers over the last 10 years!). Next time I will be ready!

Typically you get what you pay for. I have a den full of books that I paid over $50 for that I reference frequently and I have many books that I paid under $20 for that I look at and cringe when I think of the time I wasted reading them. This is an inexpensive book that gives valuable advice and examples that can help improve your negotiation skills immediately. I read it twice and plan on referencing it often. I circulated it to my purchasing department and made them read it (well at least they all claimed they read it).

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